Design and Implementation of a Performance Dashboard for Public Relations at Telkom University
Perancangan dan Implementasi Dashboard Kinerja Bidang Humas Universitas Telkom
DOI:
https://doi.org/10.25134/ilkom.v19i2.377Keywords:
Web-Based Application, Dashboard, Public Relations, waterfallAbstract
The Public Relations and Analytics (PRA) division at Telkom University faces challenges in managing manual processes and integrating data from diverse sources, hindering efficient reputation management. This study developed PANDA (Public Relations and Analytics Dashboard Application), a web-based system with an interactive performance dashboard to optimize PRA operations. Using the Waterfall methodology, the research encompassed requirements analysis, system design, implementation, and initial evaluation. PANDA integrates real-time key performance indicators (KPIs) such as media coverage, social media engagement, website analytics, and enabling data-driven decision-making. The System Usability Scale (SUS) evaluation resulted in a high score of 82 (categorized as 'Good to Excellent'), demonstrating PANDA's effectiveness in enhancing usability and streamlining operational workflows. The system enhances PR performance monitoring and offers a scalable model for educational institutions.
Downloads
References
[1] A. L. Kalua, A. Yusupa, S. Sintaro, E. M. I. Tutu, and L. D. Hutasoit, “Information System for Distribution of Beach Tourism Sites in Gorontalo Province with Web-Based GIS,” NUANSA Inform., vol. 19, no. 1, pp. 9–13, Jan. 2025, doi: 10.25134/ilkom.v19i1.283.
[2] M. Surse, D. M. Kokate, D. M. Sanghavi, S. Jain, and D. PrashantYawalkar, “Dashboard for Monitoring the Real Time Data in Educational Organization,” vol. 4, no. 10, 2022.
[3] T. Yoke Wah, S. Toh, and A. Leow, “Dashboards for Decision Making in Higher Education,” ASCILITE Publ., pp. 321–329, Aug. 2022, doi: 10.14742/apubs.2019.279.
[4] “Information Dashboard Design: The Effective Visual Communication of Data: Few, Stephen: 9780596100162: Amazon.com: Books.” Accessed: Jun. 09, 2025. [Online]. Available: https://www.amazon.com/Information-Dashboard-Design-Effective-Communication/dp/0596100167
[5] A. Y. -, “Leveraging Big Data and AI for Optimizing Digital Marketing Strategies: A Data-driven Approach,” Int. J. Multidiscip. Res., vol. 6, no. 6, p. 30250, Nov. 2024, doi: 10.36948/ijfmr.2024.v06i06.30250.
[6] “Evaluating Public Relations: A Guide to Planning, Research and Measurement (PR In Practice): Watson, Tom, Noble, Paul: 9780749468897: Amazon.com: Books.” Accessed: Jun. 09, 2025. [Online]. Available: https://www.amazon.com/Evaluating-Public-Relations-Planning-Measurement/dp/0749468890
[7] B. Liu, Sentiment Analysis and Opinion Mining.
[8] “Digital Marketing.” Accessed: Jun. 09, 2025. [Online]. Available: https://www.pearson.com/en-gb/subject-catalog/p/digital-marketing/P200000012456
[9] “Evaluating Public Communication: Exploring New Models, Standards, and.” Accessed: Jun. 09, 2025. [Online]. Available: https://www.routledge.com/Evaluating-Public-Communication-Exploring-New-Models-Standards-and-Best-Practice/Macnamara/p/book/9781138228580
[10] A. Rini, S. Wandrial, L. Lutfi, I. Jaya, and B. Satrionugroho, “Data-Driven Marketing: Harnessing Artificial Intelligence to Personalize Customer Experience and Enhance Engagement,” Join J. Soc. Sci., vol. 1, pp. 282–295, Oct. 2024, doi: 10.59613/akx6j040.
[11] J. Brooke, “SUS - A quick and dirty usability scale”, 1996.
[12] J. Sauro and J. R. Lewis, Quantifying the user experience: practical statistics for user research. Amsterdam Waltham, MA: Elsevier/Morgan Kaufmann, 2012.
[13] A. Bangor, P. T. Kortum, and J. T. Miller, “An Empirical Evaluation of the System Usability Scale,” Int. J. Hum.-Comput. Interact., vol. 24, no. 6, pp. 574–594, Jul. 2008, doi: 10.1080/10447310802205776.
[14] A. Abdulla, A. Naim, A. Muniasamy, A. B. Mohammed, S. M. Bilfaqih, and A. Sabahath, “Optimizing Business Insights Data Visualization Applications in Sales Forecasting, Marketing Analytics, and Financial Reporting:,” in Advances in Business Information Systems and Analytics, M. A. Muniasamy, A. Naim, and A. Kumar, Eds., IGI Global, 2024, pp. 103–124. doi: 10.4018/979-8-3693-6537-3.ch006.
[15] K. Pauwels et al., “Dashboards as a Service : Why, What, How, and What Research Is Needed?,” J. Serv. Res., vol. 12, pp. 175–189, Oct. 2009, doi: 10.1177/1094670509344213.
[16] K. O. Joseph and I. R. Chukwuemeka, “PUBLIC RELATIONS AS A TOOL FOR EFFECTIVE HEALTHCARE MANAGEMENT”.
[17] J. H. Kietzmann, K. Hermkens, I. P. McCarthy, and B. S. Silvestre, “Social media? Get serious! Understanding the functional building blocks of social media,” Bus. Horiz., vol. 54, no. 3, pp. 241–251, May 2011, doi: 10.1016/j.bushor.2011.01.005.
[18] “Events Management,” Routledge & CRC Press. Accessed: Jun. 16, 2025. [Online]. Available: https://www.routledge.com/Events-Management/Bowdin-Allen-Harris-Jago-OToole-McDonnell/p/book/9780367491840
[19] M. Rahman, M. Alam, S. Alam, and M. Mrida, “HOW INTERACTIVE DASHBOARDS IMPROVE MANAGERIAL DECISION-MAKING IN OPERATIONS MANAGEMENT,” Am. J. Adv. Technol. Eng. Solut., vol. 01, pp. 122–146, Feb. 2025, doi: 10.63125/cqm5jk84.
[20] J. Kobi, “Developing Dashboard Analytics and Visualization Tools for Effective Performance Management and Continuous Process Improvement,” Int. J. Innov. Sci. Res. Technol. IJISRT, vol. 9, May 2024, doi: 10.38124/ijisrt/IJISRT24MAY1147.
[21] A. Ahsun, A. Ahsun, and B. Elly, “The Role of Data Visualization in Enhancing Transparency and Accountability in Corporate Annual Reports,” Dec. 2024.
[22] J. R. Machireddy, “Advanced Data Science Techniques for Optimizing Machine Learning Models in Cloud-Based Data Warehousing Systems,” Sep. 2024.
[23] Institute of Analytics, Black Men in Tech and International Institute of Business Analysis and L. K. Nwobodo, “The Impacts of Big Data Analytics and Artificial Intelligence on Marketing Strategies,” Glob. J. Econ. Finance Res., vol. 02, no. 01, Jan. 2025, doi: 10.55677/GJEFR/05-2025-Vol02E1.
[24] B. Budiman, R. Y. R. Alamsyah, and A. F. Ramadhan, “Rancang Bangun Aplikasi Operasional Departemen Finance Studi Kasus PT. Maja Kerta Wangi,” NUANSA Inform., vol. 17, no. 2, pp. 10–18, Jul. 2023, doi: 10.25134/ilkom.v17i2.12.
[25] D. H. Jayadinata, A. T. Pratama, and T. D. Sofianti, “Development of Performance Monitoring Dashboard for Product Packaging Manufacturer by using Waterfall Methodology,” J. Ilm. Tek. Ind., pp. 151–161, Jun. 2024, doi: 10.23917/jiti.v23i1.2551.
[26] Y. Firmansyah, R. Maulana, S. Linawati, and R. Rabbani, “Implementasi Model Prototye Dalam Pembuatan Aplikasi Pemesanan dan Perawatan Taxi Berbasis Website,” NUANSA Inform., vol. 18, no. 2, pp. 1–10, Jul. 2024, doi: 10.25134/ilkom.v18i2.120.
[27] A. Zerfass, D. Verčič, and M. Wiesenberg, “Managing CEO communication and positioning: A cross-national study among corporate communication leaders,” J. Commun. Manag., vol. 20, no. 1, pp. 37–55, Feb. 2016, doi: 10.1108/JCOM-11-2014-0066.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Feddy Dea Reskyadita, Hani Nurrahmi, Daris Maulana
This work is licensed under a Creative Commons Attribution 4.0 International License.
