B2C E-Commerce System Design as a Digital Marketing Media for Make Up Artist Services
DOI:
https://doi.org/10.25134/cloud.v11i2.528Keywords:
E-Commerce B2C, Digital Marketing, Information SystemAbstract
The development of information technology has driven digital transformation in various business sectors, including beauty services. This research aims to design and develop a Business-to-Customer (B2C) e-commerce platform to improve the effectiveness of marketing and ordering makeup artist services at Griya Cantika Kuningan. The developed system provides structured service information, facilitates the online booking process, and supports digital transactions. The research methods used include system requirements analysis, interface design, and system functional testing. The test results show that the platform is able to display a complete service catalog, process orders quickly, provide automatic notifications to users, and facilitate admins in managing data. The implementation of this system has been proven to improve operational efficiency, expand audience reach, and support digital transformation in the MUA business.
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